executive summary
The Michelangelo Experience was created to capitalize on the growing field of Immersive Entertainment. Arte Divine is the owner and manufacturer of the Vatican’s reproductions of Michelangelo’s world famous iconic works; including The David, The Bacchus, The Pieta, The Moses and a recreation of the Sistine Chapel. From his first sculpture at age 14 to his last sculpture at age 88 The Michelangelo Experience will tell the story of the world’s greatest artist. His life’s work as it has never been seen before. Utilizing cast marble sculptures surrounded by an array of projection mapping which is today’s popular immersive attraction.
EXPERIENCE Arte Divine is a private, for-profit museum exhibition company focused on the Michelangelo Experience with access to an unparalleled collection of limited edition Michelangelo’s castings. The Experience will showcase the genius and beauty of Michelangelo’s work in a way never before imagined. This Experience marks the first time that a comprehensive collection of Michelangelo’s sculptures has been brought together in one spectacular hybrid visual setting. Each sculpture is presented at its original complete scale in an immersive environment, complete with period appropriate sets, theatrical lighting and original music epic score. THE EXHIBITION
This Experience will highlight the life and works of Michelangelo, and in connection with this event will display a collection of all of Michelangelo’s most important sculptures and paintings incorporating on-site a “fine art gallery” that will enable Arte Divine to sell limited edition busts and sculptures by Michelangelo.
An extensive independent survey was conducted to determine viability, marketing strategies and to assist in identifying our target market. The survey questioned 5,000 people, and the answers were remarkable. Among the highlights: 83% of the respondents said they were interested in attending a Michelangelo exhibit if it were held in their community, with only 14% expressing disinterest. 80% of parents with children under the age of 18 said they were likely to take their kids to such an exhibit. Furthermore, Michelangelo was the most famous of all the great Renaissance artists, with 96% of the respondents identifying him, edging out Leonard da Vinci at number two. Arte Divine is party to a worldwide exclusive licensing agreement and has the authority to sell the Casa Buonarroti-authorized Michelangelo sculptures in the on location fine art gallery.
Through its relationships with Casa Buonarroti, Arte Divine has access to the most extensive collection of Michelangelo sculptures ever assembled, which are derived from molds of Michelangelo’s original sculptures, further production of which has since been proscribed by Italian law in order to protect the priceless marble originals from being damaged, thus helping to ensure that our Michelangelo sculpture collection remains exclusive. Animated Projections will accompany the sculptures, revealing the masterful studies that went into his effort. In the center of the room is the Pietà of St Peter’s, Michelangelo’s singular masterpiece. Completed before he turned 25, this is the most accomplished
sculpture in all of Western Art. This was Michelangelo’s life’s work.